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For the 2023–24 season, German football team Hannover 96 will form a strategic relationship with StarGames.de, a well-known member of the Greentube group. This innovative collaboration places StarGames.de in the role of sponsor and “team presenter,” with its emblem appearing on the first team’s training and warm-up uniforms as well as on numerous billboards throughout the prestigious Heinz von Heiden Arena.
This partnership between StarGames and Hannover 96 represents a significant turning point for their brand. The German online gambling company, known for its outstanding Novoline slot games, is prepared to assist Hannover 96 for the whole of the forthcoming season.
Hannover 96, a Lower Saxony-based team, has an illustrious history in German football. With nearly 30,900 devoted supporters, the team had the third-highest average attendance in Bundesliga 2 the previous season. The squad is enthusiastically working to improve upon their performance in the next season after placing ninth previous time around.
László Pados, the Brand Manager of StarGames, expressed his excitement about collaborating with such a revered football club entrenched in tradition: “It is a great honour to collaborate with a football club of such standing and with such established tradition. Commitment, passion and fair play are values that are important not only to Hannover 96, but also to us as fundamental cornerstones for our company and brand,” stated Pados. “Most of all, we are looking forward to supporting this team and its fans and helping them achieve success in what is a very competitive league.”
StarGames will actively participate in different promotional events, including as ticket reward drawings, in addition to branding the training and warm-up uniforms, promotional materials, and the Hannover 96 website with its logo. Andreas Jansch, the marketing manager at StarGames, provided details on the ongoing behind-the-scenes planning: “This partnership provides us with an exciting opportunity to reach the many 96 fans and demonstrate our enthusiasm for outstanding achievement, both on and off the pitch. We cannot wait to really get going!”
Director of sports marketing firm Sportfive Christian Woike was ecstatic about the new partnership and the opportunities it offers for the future: “We are delighted to have gained a partner that has recently enjoyed success in strengthening its activities in the German market. As part of this partnership, we are assigning the status ‘team presenter’ for the very first time. This is a newly designed rights package that guarantees the partner high visibility in connection with the 96 first team.”
With this ground-breaking partnership, Hannover 96 and StarGames.de are poised to begin a journey that will be profitable for both parties, building on each other’s advantages to reach new heights of success both on and off the football field.