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Stake has executed a remarkable marketing stunt. Football legend and Stake ambassador Sergio Agüero welcomed Lionel Messi and his Argentina teammates to Miami with a herd of goats. This audacious move emphasizes Argentina’s status as a top-tier team.
Agüero’s message, “The GOAT’s Have Arrived,” aims to position Argentina among the greatest teams ever. After winning the Copa America in 2021, Argentina went on a 36-game unbeaten streak, culminating in their World Cup victory against France in Qatar. Now, the reigning World Champions are in Florida to defend their Copa America crown.
Stake leveraged this opportunity for a unique marketing campaign in collaboration with Press Box PR. The campaign has been a social media sensation.
The hero image of Agüero overlooking Biscayne Bay with two goats has garnered over 1 million likes on Instagram and more than 9 million impressions. It’s now the second most liked post in Stake’s history. The campaign featured Agüero in a Stake-branded Argentina jersey, with the goats wearing similar attire.
“Stake are not only leaders in entertainment, but also break records, as it was in this campaign. I like participating in their marketing campaigns as they are creative and fun, and value their ambition with the Latin American market,” said Agüero. “There’s a big expat community in Miami of Argentinians, and many other Latin Americans who support our side. With Leo [Messi] playing in the local Inter, that sentiment grows even more. But there are a lot of Mexicans, Colombians, Venezuelans too,” he added.
Latam is a crucial market for Stake. Earlier this year, the operator opened a new hub in Bogotá and announced plans to hire over 50 talented individuals in Latin America by the end of 2024.
“Stake’s fanbase is just as passionate as supporters of the Argentina national team,” said Dom Rae, Sponsorship Manager at Stake. “We want to create an intrinsic connection with our players, and it’s rewarding to see such an overwhelmingly positive reaction to this totally unique campaign online.”
“We are glad to have one of the Greatest of All Time as part of the Stake family, with Sergio as a Stake Ambassador,” he added.