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Sky Betting and Gaming has entered into a new partnership with Spotlight Sports Group (SSG), a world-renowned technology, media, and content company. The partnership involves SSG developing and managing a Cheltenham Festival racing content hub for Sky Betting and Gaming.
The hub will include content related to the horse racing event and be branded with Sky Betting and Gaming’s name. The content hub features add-to-betslip functionality, live odds, customer CMS access, and social share capabilities. The development of this content hub will differentiate Sky Betting and Gaming’s Cheltenham Festival content, enabling the company to target racing-interested audiences during one of the largest racing events of the year.
The Spotlight Sports Group content hubs provide a rich content experience for betting audiences and drive revenue, making it a state-of-the-art solution for big events or a long-term content solution in any language.
Andrew Mook, Head of Marketing Strategy & Planning at Sky Betting and Gaming, said the content hubs succeed in engaging their audience:
“We know from some great success last year that these content hubs succeed in engaging our audience. Spotlight Sports Group’s technical expertise allows us to maximise the potential opportunity from the biggest sports events of the year, whilst also allowing us to differentiate our content strategy from our competitors.”
Spotlight Sports Group’s Head of UK and Ireland B2B Sales, Daniel Smith, expressed his excitement to work with one of the industry’s biggest brands again and showcase the new and improved hub:
“We are delighted to be working with one of the biggest brands in the industry again this year, as we roll out the newest edition of the Cheltenham Festival Hub. We’re especially excited to showcase an adapted and amended hub this year following learnings from last year. I’m looking forward to delivering what will no doubt be the best hub we’ve built so far. Sky Betting and Gaming and its team are brilliant to work with and we can’t wait to bring their content strategy to life.”