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Sportradar, a leading sports technology company listed on NASDAQ under ticker SRAD, has announced a multi-year agreement with Tennis Data Innovations (TDI), a joint venture of ATP and ATP Media. The deal grants Sportradar global data and streaming rights for betting and media for all ATP Tour and ATP Challenger Tour events. This partnership aims to drive commercial growth in tennis and enhance fan engagement by developing new betting and media products.
Starting in December 2023, Sportradar will introduce ATP Service+, a suite of solutions designed to offer innovative engagement opportunities for tennis fans and bettors. This suite will feature advanced technologies such as augmented streaming, which enriches live streams with 3D animations, expanded in-play betting markets, and short-form video highlights for registered users. It also includes a wide range of personalized betting products tailored to enhance sportsbook performance for Sportradar’s global operator clients.
In collaboration with TDI, Sportradar plans to develop media products that provide in-depth statistical analysis and insights to engage and inform fans. They will also use Sportradar’s OTT solution to stream live coverage of the ATP Challenger Tour on ATP’s Challenger TV. Furthermore, the partnership will establish a joint Tennis Innovation Lab to explore new technological advancements, supporting ATP’s goal to make tennis the most technologically advanced sport globally.
To ensure the integrity of ATP Tour and ATP Challenger Tour events, Sportradar will provide Integrity Services to protect against betting-related match-fixing and corruption. This includes monitoring and addressing integrity threats through investigation support and due diligence.
David Lampitt, CEO of TDI, expressed his enthusiasm about the partnership: “This is a landmark opportunity to realise our growth ambitions and deliver on our commitment to take the fan experience to the next level. In partnership with Sportradar, we will develop and integrate advanced technologies to provide fans with a more immersive and entertaining experience.”
Carsten Koerl, CEO of Sportradar, also shared his vision: “As the leading sports technology company, we are ideally positioned to deliver against ATP’s ambitious growth plans. This truly collaborative partnership will result, through the application of technologies, such as computer vision and AI, in the creation of engaging products and services as part of our ATP Service+ offering. This will allow us to effectively monetize the relationship, while delivering new ways for bettors and fans to experience the sport of tennis.”