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Splash Inc., based in Denver, is preparing to launch its real money gaming platform, Splash Sports, following the quiet acquisition of two big sports pool platforms in 2021—RunYourPool.com and OfficeFootballPool.com. As it prepares to enter real money gaming next month, the company has enjoyed significant growth, increasing its annual user base to 2.2 million and expanding its team to 55 personnel.
Splash Inc. has acquired eight-figure finance from significant figures in the sports sector to assist its acquisitions and expansion. Jonathan Kraft of the New England Patriots, Mike Gordon and Sam Kennedy of Fenway Sports, Theo Epstein of Major League Baseball, Doc O’Connor of Arctos Sports Partners, Elysian Park Ventures of the Los Angeles Dodgers, and Accomplice, a venture capital firm that was among the early supporters of DraftKings, are among the notable contributors.
Splash Inc.’s principal goal is to establish a flourishing gaming business that runs under rules similar to fantasy sites while avoiding the expensive client acquisition costs associated with large American sportsbooks such as FanDuel, DraftKings, and Caesars. The company intends to keep customer acquisition costs low by foregoing celebrity endorsements and costly advertising efforts.
Splash Inc. co-founders Joel Milton and TJ Ross recognized the commercial potential of pools due to the great loyalty demonstrated by clientele who return to the same pool year after year. This dedication to specific platforms sparked their interest in administering pools on their own. RunYourPool.com and OfficeFootballPool.com have since undergone design, functionality, and marketing adjustments. While both platforms presently charge commissioners a nominal fee per participant, Splash Sports will handle entrance fees and prize money payment procedures.
While RunYourPool and OfficeFootballPool will continue to be free entertainment sites, Splash Sports’ official launch will include payment processing for registration fees and awards. Splash Sports will earn money from sponsorships and a percentage of registration fees, which will vary based on the size of the pool. Incentives, such as commission incentives, will be given based on pool activity and user involvement.
Splash Sports will initially start in 29 states, including California, Texas, and Florida, where legal sports betting is not generally available. The startup intends to differentiate itself from traditional sportsbooks by emphasising its lack of vested interest in the outcome of events. Splash Inc. wants to attract customers and exploit the attention of individuals with significant social followings for efficient marketing by adopting a business model similar to Uber or Airbnb.
Splash Inc. intends to carve out a place in the developing sports gaming environment while preserving low client acquisition costs with its upcoming real money gaming platform, Splash Sports, and smart acquisitions.