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The integration of Sports Information offerings’ (SIS) Competitive Gaming product with Fairbet, a prominent Maltese operator, is a noteworthy step. SIS is well-known for its extensive live betting offerings. The goal of this integration is to improve Fairbet’s retail services and engage audiences in fresh and interesting ways. It is made possible by Playtech’s self-service betting terminals.
With more than 150,000 yearly eBasketball and eSoccer events, SIS’ Competitive Gaming portfolio is expected to transform Fairbet’s retail space by offering a wide range of content that has been shown to boost operator profitability. This partnership, which makes use of Playtech’s cutting-edge technology, demonstrates SIS’s dedication to providing its partners with premium content.
One of the standout features of SIS’ Competitive Gaming product is its H2H Global Gaming League matches, produced in-house and accredited with the Esports Integrity Commission’s (ESIC) Gold Standards. This recognition underscores the product’s commitment to safety and integrity in the esports betting industry. Moreover, SIS’ Competitive Gaming offers various tools and features designed to maximize bettor engagement and deliver an immersive wagering experience.
Dave Richardson, UK and Europe Commercial Manager for SIS, expressed enthusiasm about the partnership, stating, “The partnership with Fairbet is the latest step in our endeavor to expand the reach of our Competitive Gaming portfolio. Fairbet’s strong presence in Malta makes them an ideal partner, and we look forward to enriching their offerings with our content.”
Echoing similar sentiments, Antoine Pace, Chief Executive Officer for Fairbet, highlighted the strategic importance of integrating SIS’ Competitive Gaming, stating, “SIS’ Competitive Gaming is a proven product that aligns with our commitment to offering diverse wagering opportunities. We are excited to introduce this engaging content to our venues, enhancing our reputation as the go-to leisure destination in Malta and Gozo.”
This collaboration between SIS and Fairbet underscores a shared commitment to innovation and delivering unparalleled entertainment experiences to retail audiences. With Competitive Gaming set to enrich Fairbet’s offerings, both companies are poised to redefine the landscape of retail wagering in Malta and beyond.