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A significant expansion of its long-term partnership with Inspired Entertainment (NASDAQ: INSE) has been announced by Sports Information Services (SIS), a well-known multi-content provider of live betting services available around-the-clock. Through the introduction of five redesigned products, this revitalized cooperation seeks to improve the user experience for those that interact with SIS’s 49 offering.
For bettors in the UK and Ireland, the addition of Inspired Entertainment’s updated material on 49’s platform is revolutionary. Improved visuals and racing simulations are promised by the partnership, which will include races from famous locations including Millersfield, Portman Park, Sprint Valley, Steepledowns, and Brushwood. Notably, 49s.co.uk will still provide easy access to past results and race forms.
“We take great pride in delivering outstanding content to bettors,” said Jessica Mills, Head of Product Proposition at SIS, “and this will significantly improve the experiences across our virtual horse and greyhound racing content.” She was enthusiastic about the partnership. This action demonstrates SIS’s dedication to offering excellent virtual material.
The long-running partnership between Inspired Entertainment and SIS reaches a new milestone with this arrangement. 49’s, the first company to introduce Inspired Entertainment’s virtual goods more than 20 years ago, will gain from this collaboration by providing innovative content experiences.
The SIS Head of Product Proposition emphasized 49’s progress during the previous year, pointing to the introduction of a new platform and active client relationships. Access to a premium selection of live number draw products, such as the 39’s, Fast 15’s, and 49’s twice-daily drawings, has been made easier by this extension.
One of the leading companies in the field, Inspired Entertainment, offers a wide range of services, hardware, technology, and content worldwide. The organization serves regulated gaming, betting, lottery, social, and leisure operators through both land-based and mobile platforms, and it operates in 35 jurisdictions.
Inspired Entertainment’s Chief Commercial Officer for Virtual Sports, Steve Rogers, highlighted the partnership’s long-term success during its more than 20-year history. He went on to say, “The roll-out of more innovative virtual content for audiences will result in increased engagement with our products.” Together, SIS and Inspired Entertainment want to improve the online betting experience for patrons in bookmakers throughout the UK and Ireland.