SCCG Management Partners with SFT Combat to Boost Betting Sponsorships

In order to obtain sponsorships for sports betting, SCCG Management (SCCG) has partnered with SFT Combat, one of Brazil’s top MMA promotions. By partnering with leading betting companies, SFT Combat hopes to expand its market reach.

Stephen Crystal, the founder and CEO of SCCG, emphasized the importance of this collaboration by pointing out Brazil’s fervent love for combat sports and its quickly expanding sports betting market.

“Brazil is one of the most exciting and rapidly evolving sports betting markets in the world, and combat sports hold a special place in its culture. Our partnership with SFT Combat allows us to bring top-tier betting brands into this thriving ecosystem while ensuring sponsorships are strategically aligned with the promotion’s elite-level competition and massive television audience,” Crystal said.

SCCG, known for brokering successful sponsorships across major sports leagues such as the NFL, MLB, and Pillow Fighting Championship, will now leverage its expertise to connect SFT Combat with betting operators and brands.

Boosting SFT Combat’s Global Presence

The only MMA organization in Brazil to broadcast whole bout cards on free-to-air television is SFT Combat, a promotion that includes some of the nation’s top-ranked competitors. This provides sponsors with unmatched visibility to a large audience.

David Hudson, president of SFT Combat, was thrilled about the agreement and emphasized Brazil’s leadership in MMA talent production.

“I am absolutely thrilled about this groundbreaking partnership! Brazil isn’t just a country—it’s the powerhouse exporting the finest MMA talent outside the US. With a roster of world-class fighters, our nation is uniquely positioned to host events that captivate the global stage,” Hudson said.

He further noted that this collaboration would elevate SFT Combat’s events, helping them reach international audiences while strengthening the promotion’s commercial prospects.

With SCCG’s expertise and SFT Combat’s growing influence, this partnership could reshape the landscape of MMA sponsorships in Brazil.