5BTC or 111% + 111 Free Spins!
New players only. Exclusive 111% Welcome Bonus + 111 Free Spins
Rivalry, in collaboration with Low6, has launched “Rivalry Ultimate Fan,” a revolutionary fantasy basketball app for the 2023-24 NBA season. This app stands out by integrating the growing popularity of trading card culture and collectibles into its gameplay, offering a unique experience for basketball enthusiasts.
The app allows users to open digital packs of NBA player cards to assemble their line-ups. They can then participate in weekly contests, vying for a variety of digital and physical rewards. In an effort to enhance both the in-app and real-world experience, Rivalry is introducing several innovative marketing initiatives. These include the release of original trading cards, featuring custom illustrations of NBA players. Each card contains a QR code for additional in-app prizes.
One highlight is “The Big Baller,” a rare holographic card, which grants the holder two tickets to the 2024 NBA Finals. Additionally, Rivalry is committed to supporting local communities by refurbishing basketball courts, adding a tangible, community-focused element to the app.
Steven Salz, Co-Founder and CEO of Rivalry, emphasizes the strategic move to engage a younger audience, particularly Gen Z, and expand into the sports segment. He believes that Low6’s innovative free-to-play model aligns perfectly with Rivalry’s strategy and will enhance their presence in the sports betting arena. He said:
“Rivalry Ultimate Fan applies our Gen Z playbook to the world of fantasy sports to engage the next generation of basketball fans and strategically position our brand within a new vertical. Expanding further into the traditional sports segment enables us to introduce the unique betting experience we’ve built to a new community of players and realize the operating leverage we see in other parts of the business among a broader audience. Low6 has delivered an innovative free-to-play product that fits well into this strategy and builds our presence in an important category.”
The app will be available on iOS and Android devices in selected markets licensed by the Isle of Man. Rivalry plans to expand this and similar offerings to more regions in the future, continuing its commitment to innovation and unique betting experiences.
Jamie Mitchell, Co-Founder and CEO of Low6, also expressed confidence in the collaboration. He highlighted the alignment of Rivalry’s expertise with Millennial and Gen Z customers with Low6’s product development approach:
“Rivalry’s expertise and understanding of Millennial and Gen Z customers is very much aligned to Low6’s product development. We’re confident our award-winning fantasy game will drive acquisition and engagement for Rivalry among a new audience while maintaining their commitment to innovation and one-of-a-kind experiences in betting.”
Overall, Rivalry Ultimate Fan represents a unique convergence of digital fantasy sports, collectible culture, and community engagement, setting a new standard in the world of sports apps.