RB Leipzig Forms Two-Year Partnership with Merkur Group

RB Leipzig has announced a two-year collaboration with Merkur Group, just before the Bundesliga season begins. This partnership designates Merkur Group as an official partner of the German football club.

During Bundesliga matches, Merkur and its sports betting brand, Merkur Bets, will be prominently featured in the Red Bull Arena. Fans will see their logos on LED panels and Cam Carpets, as well as on live TV broadcasts. Additionally, Merkur Group will handle the presentation of RB Leipzig’s Bundesliga standings on the club’s digital platforms.

Matthias Reichwald, RB Leipzig’s Commercial Director, shared his excitement about the partnership. “The Merkur Group has followed an impressive path, with creativity, flexibility and total conviction. These qualities are also what we look for at RB Leipzig. We are excited about the partnership and look forward to creating special synergies for both brands, both in the stadium and on digital platforms,” he said.

Nils Rullkötter, Senior Manager of Marketing, Communications, and Policy at Merkur Group, also commented on the collaboration. “RB Leipzig has a remarkable track record of success and we are proud to form a partnership with a Champions League-level club. RB Leipzig represents innovative concepts and attractive football, aligning perfectly with our brand promise of ‘joy in the game,” he added.

The partnership aims to enhance the fan experience and strengthen both brands’ presence in the competitive sports market. As the collaboration progresses, RB Leipzig and Merkur Group expect to achieve mutual growth and increased engagement with their audiences.