QuinnBet, an online gambling company, has announced a two-year extension of its agreement with Hibernian, a Scottish Premiership football team. The partnership will be renewed for the 2023-24 and 2024-25 seasons, cementing the operator’s position as a prominent sponsor. QuinnBet’s branding will appear on the front of Hibernian’s first team travel-wear line, which will be worn by players at all matches as part of the agreement. The deal also involves considerable visibility at Hibernian’s Easter Road stadium via screens and pitch-side LED. QuinnBet and Hibernian have been working together since 2022, and the extension underscores their mutual commitment to safe gaming.
Murray Milligen, Hibernian’s Head of Commercial, expressed his delight with the extension and emphasized the importance of QuinnBet’s commitment to promoting awareness of responsible gaming. Both sides are committed to establishing ways to promote responsible gaming practices in the future. The collaboration provides an opportunity to work closely together and assure the well-being of Hibernian fans.
Niall McPartland, Marketing Manager at QuinnBet, echoed the sentiment, praising the company’s outstanding connection with Hibernian. He stated that continuing the sponsorship as the club approaches its 150th anniversary is an honour. QuinnBet understands the importance of their social duties and appreciates Hibernian’s commercial team’s help in prioritizing responsible gambling promotion.
Kindred Group said last month that it would use shirt sponsorship with Rangers to promote its “Journey towards Zero” safer gaming project. Kindred will replace the 32Red brand on players’ shirts with the Unibet emblem for the upcoming 2023-24 season. The Unibet logo will be supported by the “Zero% Mission” motto, which will raise awareness of Kindred’s commitment to removing all money produced by harmful gambling. The project also intends to educate gamers about available resources for safe and enjoyable gaming experiences, as well as to provide assistance to individuals who are experiencing gambling-related problems.