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Queen Casino, operated by online gaming provider Lowkey Ltd., has announced a significant partnership with the renowned German football club Borussia Mönchengladbach (BMG). This strategic collaboration aims to combine the strengths of both organizations, creating exciting new opportunities for fans and customers alike.
Effective from August 23rd, this partnership marks Queen Casino as an official partner of Borussia Mönchengladbach. The collaboration is designed to support popular sports while connecting with a passionate and global fanbase. Samuel Deri Divina, Director of Lowkey, expressed his enthusiasm for the partnership, stating, “We are thrilled to partner with Borussia Mönchengladbach, a club with an illustrious history and a vibrant community of supporters. This collaboration aligns perfectly with our vision of providing premium entertainment and creating unforgettable experiences for our customers.”
The partnership includes several exclusive benefits for Queen Casino. The brand will gain official branding and visibility during BMG’s Bundesliga home matches, especially in targeted markets. Additionally, the partnership extends into the digital realm, with Queen Casino integrating its brand into BMG’s Japanese social media channels, particularly to engage the Japanese fanbase. Fans can also look forward to unique hospitality experiences and exclusive merchandise, further deepening their connection with the club.
Philipp Havermann, Head of Internationalization and Brand Partnerships at Borussia Mönchengladbach, highlighted the significance of this partnership: “We are excited to welcome Queen Casino into the Borussia family. This partnership will not only enhance our presence in the Asian market but also bring innovative engagement opportunities for our Japanese fans. We look forward to a fruitful collaboration.”
Queen Casino emphasized that this partnership is a testament to the shared values of excellence, innovation, and community engagement between both organizations. By joining forces, Queen Casino and Borussia Mönchengladbach are committed to delivering top-tier entertainment and fostering meaningful connections with their audiences.