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Professional Bull Riding (PBR) and OpenBet, a B2B sports betting technology company owned by Endeavor, have formed a pioneering alliance, marking a critical turning point for the sports betting industry. The partnership will be the first time that bull riding competitions will be legally gambled on in the United States. Modern technology from OpenBet will simplify odds and pricing, enabling PBR fans and sportsbooks to place official and legal bets on the event.
The alliance between OpenBet and PBR is a calculated attempt to enter the quickly expanding U.S. sports betting market. 75 clients worldwide currently trust OpenBet as a B2B partner for its sports betting technology and content, including market leaders like FanDuel, DraftKings, BetMGM, and PointsBet. PBR has a great chance to capitalize on its ardent fan base, which is 89% more likely than the general public to wager on sports as a result of this amazing list of operators.
Josh Baker, the Chief Revenue Officer for PBR, discussed the difficulties oddsmakers had in understanding bull riding and gaining access to the information they needed to create a sustainable betting market. The partnership with OpenBet and ALT Sports Data, however, will deal with these problems and completely change how PBR fans wager.
The 11-event PBR Team Series and Unleash the Beast tour will be supported by OpenBet’s sports betting technology later this year, leading up to the much awaited World Finals in May 2024. PBR wants to develop an alluring and healthy betting market by utilizing statistical trends and the thrill of cowboy vs. bull showdowns. The surprise victory of the team in last position at the Nashville Stampede in 2022 serves as a testament to the sport’s unpredictable nature and the possibility for big wagers.
PBR anticipates a sizable untapped betting market, bursting with unending excitement and drama, as legal sports betting on bull riding receives approval in 11 states. With the help of ALT Sports Data’s affiliate marketing services and OpenBet’s data-driven pricing, PBR is well-positioned to take advantage of this uncharted territory, redefining how fans interact with the sport and providing an exhilarating experience for sports bettors throughout the country.