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PrizePicks, a leading Daily Fantasy Sports (DFS) platform, has recently enlisted the services of renowned mixed martial artist Justin Gaethje as its latest brand ambassador. Affectionately known as “The Highlight,” Gaethje’s collaboration with PrizePicks aims to enhance the interactive experience for both DFS enthusiasts and MMA aficionados. This is PrizePicks’ second collab with an MMA player after Suga Sean Omalley earlier this year.
In his role as a brand ambassador, Gaethje will leverage his dynamic persona to engage PrizePicks’ players and MMA fans alike. With an upcoming lightweight fight in Las Vegas and a packed season ahead, Gaethje will spearhead initiatives to foster community interaction and excitement surrounding PrizePicks.
PrizePicks’ partnership with Gaethje extends beyond traditional boundaries, as the MMA star will feature the DFS platform in his YouTube content and across his social media platforms. This strategic collaboration underscores PrizePicks’ commitment to leveraging diverse channels to connect with its audience.
Commenting on the partnership, Adam Wexler, Co-Founder and CEO of PrizePicks, expressed excitement about Gaethje joining the PrizePicks family. He emphasized Gaethje’s appeal, stating, “Justin Gaethje is pure electricity in and out of the cage, adding another great personality to the PrizePicks family. MMA is a rapidly growing segment for our members and Justin is the perfect person to help us reach those audiences in new and engaging ways.”
PrizePicks’ Expansion Strategy
The addition of Gaethje to its roster of brand ambassadors comes amidst a flurry of activity for PrizePicks. Just recently, the DFS platform announced the extension of its partnership with the Atlanta Braves for the 2024 season. This move underscores PrizePicks’ commitment to fostering strategic alliances across various sporting domains, further solidifying its position as a prominent player in the DFS landscape.