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PrizePicks has partnered exclusively with the popular podcast Stephen A. Smith Show, which covers a wide range of issues outside of sports, in an effort to increase sports participation. The goal of this partnership is to provide fans with new and engaging material.
As part of the agreement, the Stephen A. Smith Show will feature special segments that provide viewers with exclusive viewpoints and insights. The immersive experience for the show’s viewers includes special event appearances, interviews with PrizePicks influencers, and exclusive social media material. PrizePicks CEO and co-founder Adam Wexler expressed excitement, highlighting the common emphasis on changing how fans interact with sports.
At the heart of the Stephen A. Smith Show is the unfiltered viewpoint of Stephen A. Smith himself. The podcast delves into diverse subjects, extending beyond sports to cover entertainment, pop culture, society, business, and politics. Airing three times a week, the show presents Smith’s candid opinions on daily headlines and engages in insightful interviews with celebrities and thought leaders.
Adam Wexler, PrizePicks Co-Founder and CEO, expressed the significance of the partnership, stating, “PrizePicks and The Stephen A. Smith Show are both focused on evolving how fans engage with sports, and I can’t think of a better opportunity for us to extend our reach.” Stephen A. Smith himself shared the enthusiasm, highlighting the joy of working with PrizePicks and inviting fans to flex their sports knowledge through the platform.
PrizePicks also revealed PrizePicks Arena, a brand-new fantasy sports game, in concurrent developments. This was the first peer-to-peer gaming experience available in West Virginia, Alabama, Tennessee, and Wyoming. The move into the interactive gaming market is consistent with PrizePicks’ objective to provide sports fans a variety of interesting and entertaining experiences.
LeBron James, a basketball legend, became a talent ambassador for DraftKings at the same time as these events. The multi-year deal strengthens the industry’s connection between sports, gaming, and celebrity sponsorships by positioning James as a major player in football and a few marquee events.