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North American daily fantasy sports (DFS) operator PrizePicks has teamed up with State Farm Arena to expand its commitment to its hometown. State Farm Arena hosts numerous events each year featuring prominent artists, athletes, and comedians from around the world.
PrizePicks CEO Adam Wexler shared his excitement about the collaboration, stating, “We are excited to team up with State Farm Arena, an integral destination elevating the entertainment scene in Atlanta. State Farm Arena shares our ethos in innovating the entertainment experience and this partnership facilitates a way for us to engage more people in the community.”
Under the agreement, PrizePicks will enjoy “highly visible in-arena signage” throughout State Farm Arena. This signage will be on display for all concerts, comedy shows, hip hop events, and sporting events. Additionally, PrizePicks will have brand display rights in Atlanta’s Sports and Entertainment District, which includes State Farm Arena, Mercedes-Benz Stadium, and the Georgia World Congress Center.
Two million lineups have been created in PrizePicks Arena, the peer-to-peer fantasy sports game that the company just launched. Since its release, more than 100,000 players have helped Arena accomplish this milestone. By pitting players against one another, the game expands on PrizePicks’ current offering and gives members of the community more options for second screen sports enjoyment.
PrizePicks Arena is now accessible in Alabama, Tennessee, West Virginia, and Wyoming, having been launched in five states since the beginning of the year.