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Premier Padel, the top professional padel tour globally, has announced an exciting new partnership with Betsson, a leading name in sports betting. This multi-year global sponsorship agreement sees Betsson stepping up as a dedicated partner, committed to enhancing the fan experience by offering a broad range of padel betting odds and enriching engagement with the sport.
This partnership promises to elevate the Qatar Airways Premier Padel Tour by introducing fresh content, player insights, and unique experiences. Betsson will not only provide ticketing and VIP opportunities during Premier Padel tournaments but will also offer competitions designed to immerse fans in the sport. This move is part of a broader strategy to make padel more appealing and accessible to a global audience.
Rob Mitchell, Premier Padel’s Commercial Director, expressed enthusiasm about the collaboration, stating, “We are delighted to welcome Betsson as our new official betting partner for the coming years. This is an exciting time for Premier Padel, and we are continually looking at ways to grow the sport globally and make it more appealing and engaging for fans both on and off the court. Our new partnership with Betsson will bring a new audience to Premier Padel tournaments, and fans will experience new player information and in-tournament insights.”
Betsson has a long history with padel, having been involved in numerous partnerships, ambassadorships, and sponsorships of FIP tournaments. The company’s dedication to the sport extends beyond professional events, as evidenced by the launch of the “Betsson Padel Tour,” an amateur tour across Sweden. Earlier this year, Betsson also sponsored the Mar del Plata Premier Padel P1 in Argentina, further cementing its commitment to padel.
Ronni Hartvig, Chief Commercial Officer of Betsson Group, highlighted the company’s enthusiasm for the partnership: “We are probably the most dedicated betting company out there when it comes to padel. With our extensive experience in sponsoring tournaments and offering one of the broadest ranges of odds in the industry. Not to mention that many of Betsson employees are devoted padel players. Now, we’re taking it a step further by becoming sponsors of the biggest tournament out there, and we are humbled and delighted of playing our part in the growth of the sport.”
This partnership with Premier Padel reflects Betsson’s ongoing effort to grow padel and engage a wider audience, reinforcing their position as a key player in the sport’s development.