Pragmatic Play Sports has expanded its sportsbook offering by introducing greyhound racing. This new addition gives operators access to over 100,000 live races annually from more than 80 tracks worldwide.
The product includes a detailed racecard featuring data from each greyhound’s last six races. With this expansion, operators in key markets can now offer bettors a more comprehensive wagering experience.
Pragmatic Play initially launched its sportsbook in late 2023 via DAZN Bet in Spain. Now rebranded as Pragmatic Play Sports, the platform provides a fully managed, customizable solution with official live data and a range of services.
Greyhound racing remains a major attraction in the UK, one of the world’s most established sports betting markets. Pragmatic Play Sports has emphasized its commitment to supporting operators and enhancing player experiences by expanding its content and global reach.
Gareth Crook, SVP of Sports at Pragmatic Play, highlighted the significance of this launch:
“Greyhound racing is a key market for sports betting operators in the UK and beyond, so we are delighted to announce its addition to the Pragmatic Play Sports stable. Following the launch of horse racing and football player markets towards the end of last year, greyhound racing leads an exciting lineup of new products and services coming in 2025.”