OlyBet Becomes Euroleague’s Next Premium Partner

Euroleague Basketball, Europe’s top basketball league, has announced an extended partnership with OlyBet, a leading name in gaming, sports, and entertainment. This collaboration names OlyBet as the Premium Partner for the Turkish Airlines EuroLeague and the BKT EuroCup until the 2024-25 season’s end.

The partnership builds on the successful collaboration witnessed at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania. OlyBet’s brand will now be prominently featured at EuroLeague and EuroCup games, highlighting its presence in European basketball. Additionally, OlyBet secures the title of Premium Sponsor in key markets, including Lithuania, Spain, Estonia, and Latvia, for both competitions.

To enhance this partnership, Euroleague Basketball and OlyBet Group will focus on digital and fan experience initiatives. These efforts aim to boost engagement among fans of Europe’s two top club basketball competitions.

Euroleague Basketball CEO Paulius Motiejunas expressed enthusiasm about the strengthened ties with OlyBet Group, praising their dynamic approach and shared passion for European basketball. He acknowledged the positive impact of OlyBet Group’s involvement in the sport and anticipated a bright future for basketball fans and the sport itself.

OlyBet Group CEO Corey Plummer mirrored this sentiment. He emphasized the shared vision of elevating the sports entertainment experience for fans. Plummer highlighted the partnership’s significance in OlyBet’s journey and its commitment to delivering exciting sports moments. He looked forward to setting new engagement and entertainment standards in European basketball alongside Euroleague Basketball. He said:

“We are driven by a shared vision of elevating the sports entertainment experience for fans. This partnership with Euroleague Basketball marks a significant milestone in our journey, and we are committed to delivering thrilling sports moments. Together with Euroleague Basketball, we are excited to set new standards for engagement and entertainment in European basketball.”