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Oddspedia, an all-in-one igaming platform that delivers live scores and real-time odds updates, has signed a deal with Real Madrid in order to increase its brand awareness.
Until the end of the 2020/2021 season, Oddspedia will be featured on advertising boards at the Estadio Alfredo Di Stefano for selected Real Madrid home games.
Stepping away from a digital-centric advertising strategy and including more traditional media, Oddspedia is confident this will get them the results they are looking for:
Commenting on the opportunity, Jan Möller, co-founder of Oddspedia says: “We are thrilled to have seized a unique opportunity to work with Real Madrid, a world-class organisation, and one of the most successful clubs in football history,”
He further adds:
“It’s exciting to have Oddspedia.com featured on the stadium and we certainly look forward to expanding these opportunities in the future. This also marks our first time we step beyond digital advertising, and I see it as a great way to kick-start 2021, with TV advertising being an additional platform to grow and engage our fanbase.”
Oddspedia brand awareness is expected to get an instant global boost when Real Madrid hosts FC Barcelona on April 11 in yet another El Clasico.