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nVenue has joined forces with Sportradar to deliver live betting markets to operators and platforms across the U.S. and internationally. The partnership will leverage Sportradar’s Unified Odds Feed, allowing nVenue to expand its market reach and enhance live sports betting experiences.
Quinton Singleton, nVenue’s COO, highlighted the significance of the deal, stating, “Our collaboration with Sportradar will enable operators and platforms to leverage our market-leading technology to shift the industry towards live betting as the majority share of betting on US sports.” Currently, in-play betting makes up 30-40% of wagers in the U.S., with projections suggesting that live betting could generate $14.4 billion in gross gaming revenue by 2030.
nVenue’s technology focuses on delivering customizable betting options through advanced machine learning (ML) and AI automation, a key factor in creating a deeper set of live betting markets for U.S. sports. According to Kelly Pracht, nVenue’s Co-Founder and CEO,
Currently, nVenue’s platform supports live betting for major U.S. sports like MLB, NBA, NFL, and NASCAR. However, with the increasing demand for live betting, the company plans to introduce additional sports in 2025.
The enterprise platform developed by nVenue processes real-time game and player data to offer consistent live betting markets. This innovative approach aims to boost the growth of live, in-play betting, ensuring operators and sportsbooks can deliver a dynamic betting experience to fans worldwide.