Novibet, a prominent global online sports betting operator, has officially joined the International Betting Integrity Association (IBIA). This strategic move aligns Novibet with over 50 companies and 125 leading sports betting brands under the IBIA umbrella, further solidifying IBIA’s role as the premier integrity monitoring body in the betting industry.
With operational licenses in Greece, Malta, Cyprus, Ireland, and Italy, Novibet aims to expand its reach by seeking a license in Brazil, which is set to initiate its licensing process later this year. Panagiotis Skyrlas, Chief International Expansion Officer at Novibet, emphasized their dedication to transparency: “At Novibet, our commitment to transparency has always been at the core of everything we do. Joining IBIA is a testament to this commitment, as we continually strive to set new benchmarks for integrity and excellence in the online betting industry. By aligning ourselves with IBIA, we are reinforcing our vision to uphold the highest standards and to lead by example. We believe that by working closely with IBIA, we can further elevate trust and confidence in the industry, ensuring that our customers always have a fair and secure betting experience with us.”
Khalid Ali, CEO of IBIA, welcomed Novibet’s inclusion: “Novibet is an established name in the sports betting sector and brings with it a global customer base that will be of significant value for IBIA’s monitoring network. IBIA is therefore delighted that Novibet has joined the association and welcomes the operator’s commitment to utilising the best integrity protection available globally for its sports betting products. Ensuring product integrity is paramount to our approach and we look forward to integrating Novibet within our leading global sports betting integrity monitoring system.”
The IBIA operates as a not-for-profit organization, focusing exclusively on protecting regulated sports betting markets from match-fixing and corruption. Their global monitoring network is an effective tool for detecting and reporting suspicious activities within regulated betting markets. With over $300 billion in annual betting turnover, IBIA members represent approximately 50% of the global regulated sports betting sector, ensuring extensive coverage and robust integrity measures.