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The NFL is gearing up for a historic moment in Spain, and it comes with a new betting partner. Ahead of the league’s debut game in Madrid this November, the NFL confirmed bwin as its Official Sports Betting Partner in Spain.
Good to know
Football fans in Spain are about to experience something new. On November 16, Real Madrid’s iconic Santiago Bernabéu Stadium will host the league’s first-ever regular season matchup in the country, with the Commanders taking on the Dolphins.
Brett Gosper, NFL Head of Europe and APAC, welcomed the partnership, saying:
“We’re thrilled to be hosting our first-ever regular season NFL game in Madrid in November and are delighted to have bwin on board as a new partner in the market, helping to create unique and exciting experiences for our growing fan base in Spain.”
bwin is no stranger to the European sports scene. The bookmaker has already partnered with Real Madrid, AC Milan, and Inter Milan, and is now extending that presence into American football.
The agreement runs for multiple years and is aimed at building excitement around football in Spain. bwin will roll out exclusive campaigns, special offers, and customized content for Spanish fans starting with the Madrid game.
Curry Sloan, Managing Director for Canada, Iberia, and Latin America at bwin, explained the importance of the deal:
“Partnering with the NFL is an exciting milestone for bwin in Spain, in a year when the league is celebrating its first game in Spain at the Santiago Bernabéu, one of the great temples of world sport. As one of the world’s most exciting sports leagues, the NFL shares our passion for competition, entertainment, and fan engagement. Together, we will deliver unforgettable experiences and bring fans in Spain even closer to the action, always with a focus on safe and responsible gaming.”
The Madrid clash is part of the NFL’s growing international series. Beyond Spain, the league has games lined up in Brazil, Ireland, England, and Germany. Next year, the NFL will head further afield with a matchup in Melbourne, its first-ever game in Australia.
The goal is clear: expand the game’s global audience while deepening fan engagement in new markets. By teaming up with bwin in Spain, the NFL adds another local connection to its playbook.