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The NBA and La Française des Jeux (FDJ), one of the top sports betting organizations in Europe and the operator of the French national lottery, have extended their collaboration in a multi-year contract. This agreement solidifies FDJ’s standing as the NBA’s Official Partner in France through its ParionsSport online brand. Furthermore, ParionsSport en ligne is now an Associate Partner for the NBA Paris Games 2025 Presented by Tissot, which will take place at Accor Arena in Paris on January 23 and 25 and feature the Indiana Pacers and San Antonio Spurs.
With this expanded partnership, ParionsSport en ligne will offer French fans exclusive opportunities, such as tickets to NBA games in both the U.S. and Paris. Fans can also look forward to attending “NBA Viewing Party” events across various French cities throughout the 2024-25 season, organized by ParionsSport en ligne, where they can engage with other NBA fans and enjoy live games in a social setting.
Further elevating the experience, ParionsSport en ligne is now the “Presenting Partner” of the NBA Fantasy – Salary Cap game in France. This free fantasy game allows participants to build a team of 10 NBA players under a $100 million salary cap. Top-performing players can win impressive prizes, including a trip to watch the NBA Finals live.
Kuljeet Sindhar, NBA’s Vice President of International Gaming & Data Ventures, expressed excitement about the extended partnership. “We are thrilled to continue and strengthen our long-standing and successful partnership with La Française des Jeux. FDJ shares our commitment to continually innovate for passionate NBA fans in France.”
Adding to the promotion, beIN SPORTS presenter Mary Patrux will continue as an ambassador for ParionsSport en ligne. She will regularly host NBA-focused content on ParionsSport en ligne’s social media channels, giving fans insights and updates. The partnership also extends to TrashTalk, a popular NBA news outlet, bringing even more basketball content to French audiences.
This partnership will reach fans through FDJ’s digital channels and the NBA’s French social media platforms, including the NBA app, delivering the latest updates on games and events directly to the fans.