Videoslots-owned online casino, Mr Vegas, is broadening its horizons with a new sponsorship tie-up with EFL Championship’s West Bromwich Albion. As a part of the new partnership, fans spotted the Mr Vegas logo on Albion’s jerseys during their match against Middlesbrough at The Hawthorns on 26th August. This marks the team’s fourth outing for the 2023/24 season.
Additionally, Mr Vegas steps up its game by becoming an official casino partner of the club. This collaboration aims to amplify Mr Vegas’s footprint, not just in the UK, but globally as well.
Ulle Skottling, who holds the position of Deputy CEO at Mr Vegas, commented on the partnership, stating, “Mr Vegas has been received very well in the UK and we have the ambition to become a leading brand within the region. This new partnership with West Brom allows us to tap into the vast potential of the second-largest city in the UK. We eagerly anticipate unveiling a series of promotional activities in Birmingham, showcasing the Mr Vegas brand.”
Meanwhile, Tomasz Chadwick, the Albion Head of Commercial, shared the club’s enthusiasm, mentioning, “Mr Vegas is a vibrant and emerging brand, and we’re thrilled about their decision to partner with us. Their goals align with ours, and we’re optimistic about this collaboration yielding mutual benefits. As we cement these kinds of partnerships, we ensure they strengthen our commercial foundations. However, our commitment to responsible gambling remains paramount in any marketing venture involving betting firms.”