MotoGP and Bitget Partnership Starts Strong at Mugello

Bitget’s new partnership with MotoGP officially kicked off this past weekend at the Italian Grand Prix at Mugello, where Marc Marquez took first place and his brother Alex Marquez finished second. The collaboration sees Bitget become a regional sponsor for select MotoGP races throughout 2025, blending the speed of racing with the fast-paced nature of crypto trading.

Good to know

• The partnership includes races in Italy, Spain, Germany, and Indonesia.
• Jorge Lorenzo leads the “Make It Count” campaign as brand ambassador.
• Bitget will offer VIP access, behind-the-scenes content, and on-site activations.

By linking up with MotoGP, Bitget is aiming to reach fans who value timing, precision, and calculated risk — traits that apply to both motorsport and crypto trading. CEO Gracy Chen said, “Both industries reward those who move smart and act fast,” highlighting why the fit makes sense.

Three-time world champion Jorge Lorenzo is fronting the campaign, connecting his racing experience to Bitget’s message. Lorenzo explained that true success in racing and trading comes from smart decisions, not just instinct.

Throughout the season, Bitget plans to offer immersive fan experiences, including exclusive content, VIP paddock access, and branded activities on race days. The campaign will run across digital platforms as well, aiming to connect fans of both industries globally.

With the Italian Grand Prix setting the tone, the partnership is already gaining traction as Bitget leans into sports marketing to grow its presence beyond trading platforms.