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Meridianbet, Southeast Europe’s oldest and EU top 50 bookmaker, has signed a historic sponsorship agreement with KK Crvena zvezda, one of the ABA region’s powerhouses and Serbia’s current and most crowned champion.
The collaboration is the largest sponsorship ever negotiated by a private corporation in the history of the sport, and it marks a significant milestone for both organizations.
Meridianbet will become the jersey sponsor and official betting partner of KK Crvena Zvezda as part of the agreement, and will have a visible presence at all home games. Furthermore, the corporation will use its broad communication channels to promote the team and communicate with its ardent fan base in both the ABA and the Euroleague.
Meridianbet is a logical choice for this cooperation because the firm has long been a dedicated supporter of sports and the region’s leading CSR champion. Meridianbet is able to further solidify its commitment to the sports business and assist to the growth and development of basketball in the region by working with KK Crvena zvezda.
The sponsorship is also a significant milestone for BC Crvena zvezda, as the team builds on its Euroleague win. With Meridianbet’s help, the club will be able to improve its performance both on and off the court as it attempts to reach new heights in the world of basketball.