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Manchester City and Betway, a well-known international online gaming and betting company, have announced an intriguing new partnership. Beginning with the 2024–2025 season, Betway will serve as Manchester City’s official global betting partner under the terms of this multi-year partnership.
During the Club’s preseason tour of the United States, important representatives from Betway and Manchester City took part in a high-profile ceremony to commemorate this important cooperation. The CEOs of Super Group and City Football Group, Ferran Soriano and Neal Menashe, were honored at the New York Stock Exchange’s bell-ringing ceremony on July 26, 2024. The trading day officially began at 9:30 a.m. EDT when they rang The Opening Bell.
The new deal integrates Betway into Manchester City’s extensive sports sponsorship network. Betway, known for its partnerships with teams across the Premier League, La Liga, Premier Soccer League, and NBA, now adds Manchester City to its prestigious roster.
Ferran Soriano expressed his enthusiasm for the partnership, stating: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognized brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space, and we’re excited to work together throughout the partnership.”
Neal Menashe echoed this sentiment, saying: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
The collaboration will involve various joint activations and exclusive content opportunities. Fans can expect to see Betway’s branding across Manchester City’s digital platforms and stadium assets. Moreover, the partnership will focus on promoting betting integrity and responsible gambling.
Manchester City and Betway are committed to providing comprehensive training for players, coaches, and staff on relevant betting codes of conduct. This initiative aims to enhance awareness and uphold the highest standards of integrity in sports betting.
The partnership not only strengthens Betway’s presence in the sports world but also reinforces Manchester City’s commitment to supporting responsible gambling practices.