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After signing a multi-year arrangement with Infront Sports, LSports will take on the role of official distributor of the International Tennis Federation (ITF) trading services and data, effective in 2025. LSports is now officially recognized under this arrangement as the ITF’s official technology partner, providing cutting-edge data solutions to the world’s betting operators and the international tennis community.
LSports, a pioneer in sports data solutions, offers comprehensive coverage of tennis, with more than 130,000 matches, 2,000 competitions, and more than 150 exclusive betting opportunities each year. LSports makes sure that data is gathered and verified by using methods like computer vision, TV/in-venue scouts, and web scouting. The official statistics from more than 50,000 matches that the ITF oversees will greatly improve the precision and responsiveness of LSports’ tennis solutions.
In its role as the ITF’s official tech partner, LSports will leverage advanced computer vision techniques to extract detailed information from live streams. This will enable the delivery of level 3 data, including positional and performance metrics, enriching tennis content and expanding betting opportunities.
Dotan Lazar, CEO of LSports, expressed his enthusiasm about the partnership: “We are extremely proud that Infront Sports has put its trust in us. The official ITF data will help perfect a tennis product that we believe is the best and most cost-effective in the market.”
He added, “With rising data costs and frequent changes of rights holders, the buzz in the industry around tennis is loud. Many sportsbooks are considering their next moves. I hope this strategic partnership with Infront Sports signals LSports’ capabilities and intentions and eventually leads them to join over 220 of our partners already using our tennis product.”