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Pioneering gamification innovator Low6 has partnered with Superbet Group, a well-known pan-European digital and entertainment giant, in a ground-breaking partnership that ushers in a new age of engaging gaming experiences. The launch of “Ultimate Squad,” a gripping free-to-play fantasy game based on the thrilling world of the Premier League and Champions League, is the centerpiece of the cooperation.
The strategic partnership between Superbet Group and Low6 highlights a common goal of reinventing interactive entertainment. The main idea, “Ultimate Squad,” is based on Low6’s successful UltimateFan series and thrusts players into the world of tactical sports-based challenges. This innovative game design not only keeps players interested, but it also promotes a spirit of cooperation and friendly rivalry.
“Ultimate Squad” develops upon the fantastic UltimateFan franchise basis. The foundation for creating lineups for each exhilarating match is formed by the notion of “packdrops,” a device that reveals a collection of players’ and teams’ cards. A global contest scoreboard that compares participants on a global level arises as players collect points based on real-world performances. In parallel, users may participate in Invitational Private Leagues, engaging in fierce competition with friends, family, and coworkers.
The incredible gamification journey of Low6 is characterized by overwhelming success. More than 250,000 installs of UltimateFan to date are a glaring indication of its popularity. The game has seen several variations, including collaborations with NFL clubs including the Jacksonville Jaguars, LA Chargers, and Cincinnati Bengals. Notably, the World Cup version of the game for Flutter’s Sportsbet brand reached the pinnacle of success, taking the top spot as the top free sports app in the Google Play Store and the App Store in the Australian area.
The recognition received by Low6 highlights its creativity and influence on the gaming industry. UltimateFan won the Fantasy Product and Innovation of the Year award from the EGR Awards, while Low6 won the Acquisition and Retention Partner of the Year award from the SBC North America Awards 2023.
Anthony Guthridge, Product Vice-President for Superbet Group, lauded the partnership, emphasizing how the collaboration resonates with Superbet’s commitment to providing cutting-edge and captivating experiences. “Introducing Ultimate Squad to our audience represents our commitment to offering the latest and most engaging experiences. Low6’s success across various markets is a testament to its excellence. Through this collaboration, we continue to bring entertainment to our players and drive towards our mission to excite the world.”
Jamie Mitchell, Chief Executive Officer for Low6, expressed enthusiasm about the partnership’s potential to expand Superbet’s user base and enhance player engagement. “Given the success of UltimateFan, we’re confident that our leading fantasy sports product will acquire new Superbet users on mass and increase engagement amongst players. Superbet is an operator who has successfully scaled across Central and Eastern Europe, and we look forward to working with it long-term for its player acquisition and retention strategy.”