LiveScore Integrates New Superfeed Pre-Play football Content

Spotlight Sports Group (SSG), a global leader in technology, content, and media, announced today a new Superfeed Pre-play deal with LiveScore Group. The multi-year arrangement calls for the distribution of pre-match information to 22 different football leagues’ global audiences.

Customers of LiveScore Media may now get expert betting-led judgments and insights from the world’s largest leagues via Superfeed. Following the recent launch of Superfeed Racing across LiveScore Bet and Virgin Bet, the new Superfeed integration deepens the collaboration between LiveScore Group and Spotlight Sports Group.

Spotlight Sports Group has been chosen as LiveScore Group’s major content supplier due to the group’s strong track record in supplying expert betting information across 20 sports. This is demonstrated by the racing partnership, which provides additional betting activity for LiveScore Group’s betting brands.

Spotlight Sports Group’s head of UK and Ireland sales, Daniel Smith, explained why LiveScore Group picked Superfeed:

“We’ve worked hard over the past number of years to build one of the best football content products in the industry. It’s an exciting opportunity for us to showcase the power of Superfeed football content on one of the world’s biggest football brands. I’m delighted that this agreement gives their huge global audience direct access to our expert football insights and verdicts.”

James McKay, sportsbook director at LiveScore Group, added:

‘’We’re delighted to further extend our Superfeed agreement with Spotlight Sports Group. I’m particularly looking forward to seeing how our dedicated football audience engages and interacts with the vast amount of excellent football content that Superfeed provides. Whether our customers are engaging in the Premier League or the MLS, the consistent quality information they will now experience will be of huge benefit.‘’