LiveScore Bet Launches New TV Ad Campaign in Ireland

LiveScore Bet has introduced a new television ad campaign targeting the Irish sports betting market. This latest commercial is part of the company’s broader Total Betting campaign, which highlights LiveScore Bet’s approach to sports betting.

The ad will be shown during Sky Sports and RTE broadcasts of popular sports events, including English football, darts, and golf. This ensures that it reaches a wide audience of Irish sports fans.

Sam Sadi, CEO of LiveScore Group, expressed his enthusiasm for the campaign, saying, “We are incredibly excited to launch our Total Betting TVC campaign in Ireland and demonstrate LiveScore Bet’s seamless, informative, live and rewarding offering.”

The commercial was produced by Amigo Partnership and is supported by a media plan developed in collaboration with SparkFoundry. The campaign targets approximately 1.5 million male sports fans in Ireland.

Nick Withersby, Executive Creative Director at Amigo Partnership, explained the creative direction: “Our job was to creatively connect that ease and fluidity to the great features and experience of the LiveScore Bet app and the concept of Total Betting.”

This campaign follows a recent move by LiveScore Group, the parent company of LiveScore Bet, to migrate its other brand, Virgin Bet, onto Kambi’s sportsbook platform.