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LeoVegas Group, a worldwide iGaming operator well-known in the European mobile casino market, is preparing to expand its international sports betting footprint in the 2023/24 season through an exciting relationship with Premier League football club Wolverhampton Wanderers FC. This agreement demonstrates LeoVegas Group’s strategic commitment on growing its worldwide sports betting reach.
The LeoVegas logo will be prominently displayed on the first team’s training shirt as part of this strategic engagement, increasing the brand’s visibility during the forthcoming season. Furthermore, it will be shown on the club’s double-tier LED perimeter advertising, assuring maximum visibility during matches.
Sam Behar, the Director of UK/Ireland and Global Sponsorship at LeoVegas Group, expressed the company’s pride in partnering with Wolverhampton, a well-established Premier League club. The LeoVegas brand will make its debut on the training kit as the team faces Liverpool at Molineux in an eagerly anticipated match.
This partnership follows LeoVegas Group’s recent successes in bolstering its global brand presence through strategic collaborations with football powerhouses like Manchester City FC, the 2022/2023 Champions League winners, and FC Internazionale Milano, finalists in the Champions League. Additionally, LeoVegas Group’s Nordic sports betting brand, Expekt, has secured a significant role as the Official Betting Partner for the Danish top football league, 3F Superliga.
Russell Jones, General Manager for Marketing and Commercial Growth at Wolverhampton Wanderers FC, expressed delight in this partnership with LeoVegas. He highlighted LeoVegas’ long history of successful collaborations with sports teams and commended the company’s commitment to responsible gambling. LeoVegas has a range of tools available to ensure the safety of its customers, a value that strongly resonates with the football club.
LeoVegas Group’s journey toward enhancing its international recognition has been nothing short of remarkable, particularly since its acquisition by MGM Resorts International. The company’s influence extends to powering BetMGM’s UK brand, further solidifying its growing presence in the iGaming industry.
As LeoVegas Group joins forces with Wolverhampton Wanderers FC, fans and sports enthusiasts can anticipate an exciting season ahead, with the LeoVegas logo taking center stage in the world of Premier League football.