LeoVegas Group Becomes Principal Partner of Blackpool FC in New Sponsorship Deal

The renowned online gambling company LeoVegas Group has announced a big sponsorship partnership with Blackpool FC, a British football team. The agreement names LeoVegas as the team’s Principal Partner and front-of-shirt sponsor for the 2023/24 season. This agreement demonstrates LeoVegas Group’s dedication to maximizing brand visibility both locally and worldwide through collaborations with football clubs across Europe.

Blackpool FC, an English tier three football club, has officially named LeoVegas Group as its Principal Partner. The LeoVegas logo will be prominently displayed on the front of all first-team adult shirts for the 2023/24 season as part of the arrangement. This year marks the 100th anniversary of Blackpool FC playing in their signature orange color, which has become synonymous with the club. The LeoVegas brand will also be prominently displayed on in-stadium assets such as pitch-side LED screens and static boards at Bloomfield Road Stadium.

Sam Behar, LeoVegas Director of UK and Sponsorship, expressed delight for the relationship, emphasizing the potential to market their superior iGaming experience throughout the United Kingdom. Behar emphasized LeoVegas Group and Blackpool FC’s shared principles and mutual ambition for growth, confirming the good outlook for the season ahead.

Jonty Castle, Chief Operating Officer of Blackpool FC, expressed joy in welcoming LeoVegas Group as the club’s new Principal Partner. Castle recognised the importance of collaborating with a globally recognised brand like LeoVegas, as well as the opportunity for enhanced international exposure. The agreement is expected to raise the club’s profile and increase its visibility on a global basis.

LeoVegas Group is committed to increasing brand visibility and expanding its presence in the sports betting market. The company’s brands, which include LeoVegas, BetUK, and the recently launched expekt in Denmark, are critical to the company’s continued worldwide expansion. Over the last year, the business has formed strategic alliances with top European football clubs such as FC Internazionale Milano and Manchester City in order to increase brand awareness and attract a diverse audience through sports-related interactions.

LeoVegas Group effectively addresses both global and local audiences by working with famous football clubs, coinciding with its mission of providing the best iGaming experience for both casino and sports betting enthusiasts. These collaborations allow the company to create a strong presence in the sector and strengthen its reputation as a market leader.