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Ladbrokes has launched Ladbrokes LIVE, an interactive digital platform that promises to reward thousands of fans with free access to the UK’s most exhilarating live acts, in an ambitious drive to elevate the world of entertainment. The platform has formed strategic alliances with well-known companies such as O2, AEG Presents, and NME in order to provide a unique experience to both existing and new clients.
Ladbrokes LIVE unveils its enthralling “World of Play,” offering fans to enjoy a treasure trove of free admission to the best live music and comedy performances in the UK. The program, which is accessible via the digital hub LadbrokesLive.co.uk, guarantees supporters the chance to win tickets without the need for betting. However, registration on the digital hub is restricted to anyone above the age of eighteen.
Ladbrokes has formed ground-breaking partnerships with industry titans like as The O2, an internationally acclaimed live entertainment and leisure destination; AEG Presents, a concert producer and manager; and NME, an industry-leading music brand. These key partnerships enable Ladbrokes LIVE to provide fans with a variety of unique live experiences.
Ladbrokes LIVE, in collaboration with The O2, provides fans the opportunity to win free access to thousands of tickets, including unique premium tickets to live concerts hosted in The O2’s specially created Ladbrokes LIVE Private Box. This extraordinary chance assures that fans get a premium and unique live experience.
Ladbrokes LIVE, in collaboration with NME, announces the return of the historic Club NME events. These exciting concerts will take place across the UK and will include amazing headline talent as well as spectacular DJ sets. Ladbrokes LIVE offers fans the chance to win free entry to these famous Club NME nights.
With major digital OOH media inventory at The O2 and sponsorship of the famous NME Awards presentation, Ladbrokes LIVE’s campaign expands its reach. The platform’s drive to creating outstanding live experiences underscores its commitment to cultivating a lively and inclusive entertainment community.
Kelly Rose, Ladbrokes’ Head of Brand, expresses excitement for Ladbrokes LIVE, highlighting the platform’s goal of connecting thousands of fans with extraordinary artists and talent. The relationship with industry titans such as The O2, AEG Presents, and NME means that audiences can attend the most exciting live performances in the UK for free.
AEG Global Partnerships’ Georgina Iceton extends a warm welcome to Ladbrokes, stressing the platform’s consumers’ access to world-class festivals organized by AEG Presents. The uniquely designed guest box at The O2 and one-of-a-kind live experiences at AEG Europe’s venues promise an exceptional level of excitement for all.
Holly Bishop, NME’s Chief Operating and Commercial Officer, is excited about Club NME’s rebirth, which will provide fans with exceptional live music experiences in some of the UK’s top venues. All tickets will be completely free thanks to the generosity of Ladbrokes, making Club NME more accessible than ever before.