Kindred, an online gaming firm, has announced its decision to replace the 32Red branding on Rangers FC player shirts with the Unibet emblem for the next 2023-24 season in order to increase awareness about responsible gambling and ensure player safety. Along with the Unibet name, the shirts will have the tagline ‘Mission Zero%,’ highlighting Kindred’s goal to reducing harmful gambling and generating money in a responsible manner. The project also attempts to educate players on the tools available to ensure a safe and enjoyable gaming experience.
Kindred’s General Manager, Neil Banbury, stated that the company’s goal is to lead the industry in terms of transparency and innovation, while also providing the safest platforms for players. Kindred strives to achieve zero harm associated with gambling by developing innovative technologies, improving systems, and educating clients.
Kindred’s collaboration with Rangers FC has been extremely successful, as evidenced by the length of their deal. Rangers CEO James Bigrove acknowledged the excellent relationship and expressed excitement for the upcoming season, which would emphasize responsible and safe gambling practices through the kit unveiling. Both organizations are committed to promoting responsible gaming and providing gamers with the tools they need to gamble responsibly.
The term ‘Mission Zero%’ that appears beside the Unibet emblem on the player shirts conveys a strong message about Kindred’s commitment to reducing the negative effects of gambling. The initiative’s goal is to increase awareness among players and spectators, foster a culture of responsible gambling, and emphasize the significance of maintaining a safe and pleasurable gaming environment.