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Amidst the much awaited Euro 2024 soccer competition, Kindred Group, the operator of many popular online gaming brands, has reaffirmed its commitment to responsible gambling. The competition, which began on Friday, is scheduled to run until the middle of July. Kindred expects more people to utilize its tools for responsible gambling at this time, which helps users keep tabs on their expenditures and gamble sensibly.
The firm uses Journey Towards Zero, an industry-first campaign, to highlight its commitment to responsible gaming. The goal of this innovative project is to lower the money obtained from dangerous gaming. Kindred is ready to provide a secure betting environment because a large number of sports enthusiasts and bettors are anticipated to tune in and make wagers on Euro 2024.
Kindred highlighted the importance of its Player Safety Early Detection System (PS-EDS). This innovative technology identifies customers showing signs of problem gambling or addiction. “So as Euro 2024 ignites excitement among football fans, Kindred is well-placed to offer a safe and enjoyable betting experience. By deploying our technology and resources to ensure that betting remains a form of entertainment without compromising the well-being of our customers,” reads a statement released by Kindred Group.
The company noted that based on past experience, the majority of its customers gamble responsibly. The PS-EDS plays a crucial role in maintaining this trend by allowing early detection and intervention.
Kindred reaffirmed its dedication to providing safe betting entertainment during Euro 2024. According to the company, its ongoing efforts have shown positive results. The latest Journey Towards Zero report indicated an 87.4% improvement for customers after intervention from the company. This highlights the effectiveness of Kindred’s responsible gambling measures.
The leading betting and gaming giant remains focused on ensuring that betting during Euro 2024 is both safe and enjoyable for all participants.