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The world’s most trusted sports betting partner, Kambi Group plc, has agreed to extend its multi-channel sportsbook agreement with Sun International, one of Africa’s biggest gaming, hotel, and entertainment organizations.
The new deal is a multi-year continuation of the two firms’ successful online and retail sportsbook relationship in South Africa, which began in November 2017.
Sun International, a Johannesburg Stock Exchange-listed company, operates the country’s premier online betting brand, SunBet, and owns some of South Africa’s most prominent casinos and hotel resorts.
As part of the deal, Kambi will continue to deliver market-leading sports betting technology and services to Sun International.
Kristian Nylén, Kambi CEO and Co-founder said:
“We are pleased to have extended our sportsbook partnership with Sun International, one of the continent’s premier gaming and hospitality groups.
“Since we first partnered in 2017, Sun International has become a valuable partner to Kambi and we look forward to seeing the company’s SunBet online betting brand continue to go from strength-to-strength.”
Simon Gregory, SunBet CEO, said:
“Sun International is delighted to continue its successful sports betting partnership with Kambi and to continue leveraging the company’s award-winning technology and services.
“We have ambitious plans for the SunBet brand over the coming years and I am thrilled we will continue to do this with the support of a world-leading B2B sportsbook like Kambi.”