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BetCity, one of the top online sports betting companies in the Netherlands, and Kambi Group plc (“Kambi”) have extended their long-standing sportsbook agreement. BetCity will continue to use Kambi’s Turnkey Sportsbook, a complete betting solution renowned for its cutting-edge technology and dependability, thanks to this multi-year contract.
BetCity also gains from Shape Games, the Front End subsidiary of Kambi Group, which uses cutting-edge native app technology to improve the platform’s user experience.
The collaboration, which was first formed in 2021, was crucial to BetCity’s explosive expansion. After debuting on the opening day of the Netherlands’ legal online gambling industry in October 2021, the brand swiftly rose to prominence in the country.
Since 2022, BetCity has been part of Entain, one of the world’s largest gaming and sports betting groups. The extended agreement reinforces Kambi’s role in BetCity’s long-term strategy under Entain’s leadership.
Kambi CEO Werner Becher expressed confidence in the renewed collaboration, stating, “We are delighted to extend our partnership with BetCity, a brand that has demonstrated exceptional ambition since its inception. This agreement reflects the strong relationship we have built over the past few years and underscores Kambi’s commitment to empowering partners with the premium technology and services needed to succeed in regulated markets. We look forward to continuing this journey with BetCity and supporting their next phase of growth as part of Entain’s stable of brands.”
BetCity CEO Vic Walia also highlighted the significance of Kambi’s technology in the company’s success. “Since partnering with Kambi, BetCity has gone from strength to strength, achieving a prominent position in a highly competitive market. Kambi’s advanced Turnkey Sportsbook and high-quality service have been pivotal to our success, and we are excited to extend this collaboration as we continue to deliver a premium betting experience to our players in the Netherlands.”