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One of the leading providers of gaming technology in the world, Kaizen Gaming, is pleased to announce that its main brand, Betano, has signed an Official Global Sponsorship deal with UEFA EURO 2024TM, making it the only betting partner of the esteemed European Championship.
In an unprecedented step, Betano teams up with UEFA for the European Championship, becoming the first betting firm in history to do so. From June 14 to July 14, 2024, in ten locations around Germany, Betano will be an active participant in the event as the Exclusive Betting Partner.
George Daskalakis, Founder and CEO of Kaizen Gaming, expressed his enthusiasm, stating, “This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence. We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience.”
Through Betano’s state-of-the-art sports betting platform, football fans throughout the globe can look forward to an improved football experience as they participate in the EURO 2024 competition. In keeping with its commitment to promoting ethical gaming in the context of international football, Betano has partnered with FIFA for the World Cup Qatar 2022, which was a successful relationship.
Guy-Laurent Epstein, Director of Marketing at UEFA, commented on the partnership, saying, “We believe that Betano’s industry expertise and affinity to football make them a great fit for the tournament.”
Being the Exclusive Betting Partner for Betano marks a significant turning point for the sports betting sector and demonstrates the company’s dedication to safe and innovative gaming. The collaboration is in line with UEFA’s goal of expanding the tournament’s viewership while offering football fans an unmatched betting opportunity.