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Jamie Foxx, a well-known actor and performer, is the star of a brand-new television commercial campaign that BetMGM is introducing as the 2024 NFL season draws near. Foxx’s remarkable range of character impersonations is on full display in these commercials, which are a wonderful fit with BetMGM’s corporate strategy that highlights its Las Vegas roots, friendliness, and commitment to client happiness.
Foxx expressed his enthusiasm about the collaboration, saying, “I always love creating fun content with my BetMGM family when football season comes around. We had a blast filming these spots and showing the swagger of BetMGM.”
The campaign, directed by Brian Billow and filmed in Los Angeles, will be broadcast nationwide during prime time and across various platforms throughout the NFL season.
The first commercial, titled “Anthem,” features Foxx in multiple roles, each displaying a range of emotions typical of game day. In another spot, Foxx takes on the role of a sportscaster, explaining BetMGM’s innovative Second Chance promotion. This offer provides bettors who place a straight bet on a player to score the first touchdown with the opportunity to win back their wager in cash if that player scores the second touchdown.
The final spot highlights BetMGM’s warm welcome to new customers. Foxx presents a special offer where new users can earn up to $1,500 in bonus bets if their initial wager does not win.
Matt Prevost, BetMGM’s Chief Revenue Officer, praised Foxx’s contribution, stating, “Jamie Foxx is a rare talent who can captivate an audience in any forum. This campaign, in partnership with Highdive, taps into his confidence and range, and will both entertain and inform viewers about BetMGM’s exciting new features for football season.”
Operating in 29 markets across North America, BetMGM aims to leverage this new campaign to increase engagement as the NFL season kicks off on September 5. By combining Foxx’s star power with BetMGM’s unique promotions, the campaign seeks to enhance the betting experience and attract a wider audience.