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The Jacksonville Jaguars and Hard Rock Digital are teaming up for the 2024 NFL season, marking a new era of legal sports betting in Florida. Hard Rock Bet will become the official sportsbook of the Jaguars, enhancing game day experiences with special promotions and exclusive opportunities for fans.
Hard Rock Bet, currently the only legal sportsbook in Florida, aims to connect Jaguars fans to the excitement of the game in fresh ways. The partnership will bring unique game day promotions and experiences to fans in Northeast Florida, including free-to-play casino games and a top-rated sportsbook app.
Scott Massey, the Jaguars’ Senior Vice President of Corporate Partnerships, expressed enthusiasm for the collaboration. “We’re always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences,” he said. “Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make ‘money-can’t-buy’ memories.”
This partnership comes at a pivotal moment, as the 2024 season is the first time legal sports betting will be available in Florida during an NFL season. Hard Rock Bet plans to take full advantage of this by engaging Jaguars fans both at the stadium and beyond.
Nick Menas, Managing Director of Corporate Strategy at Hard Rock Digital, highlighted the company’s excitement about the partnership. “Hard Rock Bet is thrilled to Roll with the Jaguars and engage fans in DUUUVAL and beyond with our top-rated app,” he said. “We’re proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before.”
The partnership extends beyond just the games. It includes co-marketing efforts with marquee signage, digital, CRM, and social media campaigns throughout the season. Additionally, Hard Rock Bet players will enjoy special perks like backstage passes at EverBank Stadium and VIP access to exclusive Jaguars events.