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Leading online lottery provider Jackpocket and Barstool Sports have launched an exciting new relationship that makes Jackpocket the media platform’s official and exclusive digital lottery partner. A increasing trend of combining digital gambling with well-known media platforms is indicated by this partnership, which builds on the momentum from DraftKings’ similar agreement with Barstool Sports earlier this year.
“Barstool is an American entertainment powerhouse that Jackpocket fans know and love. This collaboration allows us to reach our players directly and bring Jackpocket’s easy, convenient lottery experience to more like-minded Americans,” said Peter Sullivan, Senior Vice President of Lottery at DraftKings, Jackpocket’s parent company.
Through this partnership, Barstool Sports will offer its audience the chance to access Jackpocket’s lottery services directly from the platform. Fans will be able to engage in lottery games alongside Barstool personalities, including Founder Dave Portnoy and Big Cat from the popular Pardon My Take podcast.
To kick off the collaboration, Barstool’s Jersey Jerry will attempt to find a winning lottery ticket among thousands, adding excitement and anticipation for fans. Jackpocket users can follow the action through Barstool’s content, providing an entertaining and interactive experience.
Dave Portnoy, Barstool’s Founder, expressed his excitement: “Everyone knows we’re teamed up with DraftKings, and now we’re excited to be bringing Jackpocket into the mix. Our relationship is all about making it super easy for our fans to get in on the action, no matter where they are.”
Portnoy continued, “What’s better than being able to play the lottery, and potentially win the jackpot, straight from your phone. Jackpocket makes it simple and fun.”
Jackpocket’s partnership with Barstool is another step in the company’s strategy to expand its reach in the US. In addition to its new relationship with Barstool, Jackpocket is also the exclusive partner for several major US sports leagues, including the NHL, MLB, and NFL, further solidifying its position in the online gaming industry.