iGameMedia, a leading sports broadcaster with a rich history in B2B ultra-low latency, has partnered with THEO Technologies for a new multi-year collaboration. The aim of the partnership is to deliver ultra-low latency sports streaming to the sportsbook market as a standard and phase out HLS.
This new solution, which will be launched in May 2023, will go live exclusively on the world’s largest sports betting site, bet365, along with rights agency partner Infront Bettor. The collaboration will deliver the entire content portfolio in ultra-low latency as standard across the iGame One Platform. This platform is a single API that is integrated with all leading Sports Rights holders that maps multiple vendor event IDs into one singular ID in one integration.
The industry standard for sports streaming latency has averaged between seven to eight seconds using HLS in the last ten years. With pricing data feeds moving markets in 1-2 seconds, the usefulness of the video relative to the markets has diminished. To solve this problem, iGameMedia will make available the option to deliver content via its leading One Platform API to all of its rights partners in ultra-low latency. The service will be delivered with a fixed latency of two seconds from source, aligning the data and the video for a significantly enhanced user experience.
iGameMedia’s Chief Executive, Mike Cobain, stated, “We are absolutely delighted to have partnered with THEO Technologies, who’s HESP protocol is in our view, the only viable solution to ultra-low-latency at the required scale and at the required cost acceptable to the industry.” This partnership is set to be a game-changer for the sports betting industry, as it will enable rights owners to deliver their sports content to sportsbook operators in less than a second. This solution is bound to provide a massively enhanced experience to sportsbook users, and will be a significant step forward in the industry.