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Hull City has unveiled Sportsbet.io as its new principal partner, back-of-shorts sponsor, and official Turkish betting partner. This partnership marks a significant collaboration between the football club and the leading sportsbook operator. Hull City announced, “We have agreed a two-year deal with the leading sportsbook operator and online sports betting platform for their branding to appear on the first-team shorts of our home, away and third kits.”
Established in 2016 as part of the Yolo Group, Sportsbet.io is known for its innovative approach to digital sports betting, casino, and virtual sports offerings. The company is committed to providing an enjoyable and responsible gambling experience. This partnership aims to leverage Sportsbet.io’s expertise and Hull City’s growing presence in Türkiye and beyond.
Brett Carroll, Head of Commercial at Hull City, emphasized the importance of this partnership. “This is a significant partnership with a reputable brand that again illustrates the increasing profile of Hull City in Türkiye and overseas,” he stated. Carroll highlighted Sportsbet.io’s dedication to educating communities and promoting safe betting practices. “I have no doubt this work will be evident in Hull throughout the partnership,” he added.
Carroll also pointed out the strategic alignment of both parties, noting the growing number of Sportsbet.io players in Türkiye. “This makes it the perfect match, and we are looking forward to working with them, to the benefit of both parties, over the next two seasons,” he said.
Alexander Haig, Director of Sportsbet.io, expressed his excitement about the partnership, seeing it as an exceptional opportunity. “As a digital pioneer, Sportsbet.io shares Hull City’s passion for exploring innovative ways to engage with supporters and sports fans alike in Türkiye,” Haig said.
This collaboration is set to enhance fan engagement and community involvement, showcasing both entities’ commitment to innovation and responsible gambling.