Hard Rock International Introduces the Messi Chicken Sandwich in Collaboration with Lionel Messi

Hard Rock International, a global entertainment company, has announced a new relationship with Lionel Messi, its global brand ambassador. The collaboration seeks to provide fans with a one-of-a-kind dining experience by presenting a new eponymous menu item inspired by the soccer star’s favorite meal. The ‘Made For You by Leo Messi’ Messi Chicken Sandwich is inspired by the Argentinean classic, the Milanesa, and will be available to coincide with Messi’s arrival in Major League Soccer and his appearance in South Florida, home of the Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood.

The Messi Chicken Sandwich honors Messi’s origins and his fondness of the Milanesa. This “Milanese-style” sandwich is made with crispy chicken breast, similar to the classic Milanesa, melted provolone cheese, and herbed aioli. Fresh tomatoes, rocket and a toasted artisan baguette complete the sandwich, assuring a delicious blend of flavors. Hard Rock International guarantees that every mouthful of the Messi Chicken Sandwich will be a winner.

The Messi Chicken Sandwich is now available at participating Hard Rock Cafe locations and Hard Rock Hotels & Casinos across the world. Guests may savor the unique flavors of Messi’s childhood favorite wherever they are by ordering the new menu item through in-room dining options.

To commemorate the premiere of the Messi Chicken Sandwich, Hard Rock International debuted a new commercial titled “Something New is Cooking,” directed by Marco Grandia and produced by the Yes, We’re Open agency. The film features Lionel Messi himself and allows fans to engage with him. Viewers may get a personalized welcome greeting from Messi, as well as 360-degree digital experiences and trivia games, by scanning a unique QR code.

Lionel Messi emphasized his excitement for the association with Hard Rock International, emphasizing his desire to share Argentina’s flavors with the rest of the world. He commended Hard Rock for being the ideal partner for this initiative and emphasized the brand’s support during his historic accomplishments. Messi’s partnership with Hard Rock coincides with his ideals as he continues to inspire and engage with fans all over the world.

Jim Allen, Chairman of Hard Rock International, praised Lionel Messi as a legendary athlete and cultural phenomenon. He stressed that Messi’s beliefs align with those of the organization, making him an ideal brand ambassador. Allen expressed his gratitude for the opportunity to work with someone who represents a champion’s spirit and a dedication to excellence in all parts of life. When Messi arrived in the United States, he was greeted as an extended member of the Hard Rock family.

The Messi Chicken Sandwich follows a previous successful cooperation between Hard Rock and Messi, which featured the iconic Messi Burger. The burger, which was part of the “LIVE GREATNESS” campaign, honored Messi’s world championship achievements and contributed to his stature as a cultural icon.