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In a groundbreaking move, Hard Rock Digital’s sports betting arm, Hard Rock Bet, has clinched an exclusive partnership with NHL franchise, the Florida Panthers. This multi-year collaboration marks a significant milestone for the Panthers, integrating both online and land-based sports betting into the Amerant Bank Arena.
Hard Rock Bet, operating under the Seminole Tribe, solidifies its position as Florida’s sole legal sportsbook. Despite legal debates surrounding the Tribe’s gaming monopoly due to the 2021 sports betting compact, the Florida Supreme Court upheld the Tribe’s rights, paving the way for strategic partnerships like this.
The partnership officially debuts on April 10 during the Panthers’ game against the Ottawa Senators. Anticipated to be a spectacle, the launch will feature on-site activations, digital branding, and a plethora of engaging activities. Further enhancements are slated for the 2024-25 season, promising an immersive experience both on-site and online.
Hard Rock Digital’s Managing Director, Nick Menas, expressed enthusiasm, stating, “We’re excited to join Panthers Territory and partner with the club to bring hockey fans closer to the action.” Shawn Thornton, Chief Revenue Officer for the Florida Panthers, echoed the sentiment, highlighting the partnership’s potential to elevate fan engagement and foster excitement around hockey. He stated, “We are thrilled to enter into an exciting new partnership with Hard Rock Bet. Through this partnership, we will increase fan engagement and excitement around the game of hockey in South Florida and beyond by adding an entirely new element to the game.”
This collaboration adds to a series of NHL partnerships inked in recent months. Fanatics’ collaboration with the Carolina Hurricanes in January and Caesars’ multi-year deal with the NHL in March underscore the league’s growing presence in the sports betting realm, promising an exciting future for fans and operators alike.