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Hard Rock Digital is gearing up for a major promotional push this fall with its latest campaign, “Roll With Us,” starring renowned musician Post Malone. This campaign is designed to promote Hard Rock Bet, the company’s integrated sportsbook and casino platform, and challenge the stereotypes associated with sports betting and online gambling.
Matt Primeaux, President and Executive Managing Director of Hard Rock Digital, emphasized the campaign’s inclusivity, stating, “Our message is simple, no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet.” Primeaux highlighted the campaign’s goal to resonate with a diverse audience, especially in Florida, where legal sports betting is new this season. He added, “Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots.”
The creative agency 72andSunny New York spearheaded the campaign production, with support from Redline Media Group and Hard Rock Digital’s internal team. Post Malone, known for his blend of music, sports, and entertainment, is featured prominently. His involvement underscores Hard Rock Digital’s commitment to merging these worlds, according to Primeaux. He said, “For a brand that lives at the intersection of sports, music and entertainment, Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos.”
Malone expressed his enthusiasm for the collaboration, noting, “It’s always a blast working with Hard Rock. It’s sports. It’s music. It’s entertainment. When Hard Rock Bet says ‘Roll With Us’ they mean it. They’re bringing everyone in. That’s what I’m all about.”
The “Roll With Us” campaign features Malone in various lively settings, including a nail salon, pool party, and bar scene, reflecting the campaign’s theme of inclusivity and fun.
Hard Rock Bet, which operates a comprehensive online casino-sportsbook platform in New Jersey and a sports-only service in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia, is positioned to attract a broad audience with this new campaign.