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Gaming Innovation Group (GiG) has achieved a significant milestone with the successful migration of three renowned sports betting brands onto its integrated sportsbook in Latvia. William Hill, Mr Green, and Fenibet are the first brands to go live on GiG’s new GiG Sports product following the acquisition of Sportnco by GiG in April 2022. This development enhances GiG’s in-house capabilities and sets the stage for a comprehensive, end-to-end solution with a seamless user experience and a single point of integration.
GiG’s successful integration of William Hill, Mr Green, and Fenibet onto its new GiG Sports product marks an important milestone in its strategic roadmap. The collaboration demonstrates GiG’s commitment to delivering innovative solutions to its partners and reinforcing its position as a leader in the global sports betting industry. With the Latvian market’s impressive growth and potential, the launch of the enhanced sportsbook offering in Latvia positions these brands for success in a thriving online gaming landscape.
GiG’s proprietary technology and innovative platform are now being leveraged by William Hill, Mr Green, and Fenibet to amplify their operations. Through this integration, GiG aims to provide a tier 1 solution that offers unparalleled flexibility, tailored odds, personalized margins, and custom strategies for specific regulated markets. The migration of these brands onto the GiG Sports product is a testament to GiG’s commitment to delivering cutting-edge solutions to its partners.
The GiG Sportnco sportsbook, now expanded globally, offers access to over 36 markets. With a focus on localized flexibility, it can deliver tailored odds and strategies to cater to specific regulated markets. This approach ensures that the sportsbook aligns with the unique requirements and preferences of users in each region, providing an optimized experience for bettors in Latvia.
Latvia’s iGaming market demonstrated remarkable growth in 2021, with a year-on-year increase of 92%. According to data from H2 Gambling Data, the market is forecasted to achieve a compound annual growth rate of 10% by 2026. This favorable market outlook highlights the potential for William Hill, Mr Green, and Fenibet to capitalize on the growing demand for online gaming and sports betting in Latvia.
Marcel Elfersy, Chief Commercial Officer of GiG, expressed satisfaction with this achievement, viewing it as a crucial milestone in their strategic roadmap. Supplying their proprietary technology to renowned tier 1 providers like William Hill validates the value and expertise GiG brings to the market. The collaboration between GiG and William Hill, a globally recognized sports betting brand, showcases the capabilities and opportunities afforded by GiG’s comprehensive sportsbook and platform offering.
Janis Tregers, Managing Director of William Hill Latvia, highlighted the significance of the new sports betting solution for customers in Latvia. Working closely with GiG, William Hill aimed to develop a modern and competitive product that builds upon their strong market position. This partnership reflects the commitment to meet the evolving needs of bettors in Latvia by providing a superior sports betting experience.