Football DataCo and Genius Sports Limited are preparing to expand their official betting data collaboration, a move that may completely change the sports data providing landscape. An important turning point in the partnership between these two titans of the business might be reached during this exclusive negotiating session.
Subject to contract and approval from the Leagues and their respective Clubs, the upcoming agreement highlights both parties’ ongoing commitment to raising the bar for data services in football. For the worldwide sports betting industry, Genius Sports is the only source of official low latency statistics from the English Premier League (EPL), English Football League (EFL), and Scottish Professional Football League (SPFL) as of 2019.
Under the existing agreement, which extends until the culmination of the 2024-2025 season, Genius Sports has showcased its prowess in delivering real-time data to enhance fan engagement and sports wagering experiences. The potential extension, spanning the 2025-2029 rights cycle, heralds a new era of innovation and collaboration in the realm of sports data.
“The partnership between Genius Sports and Football DataCo has been instrumental in driving the evolution of sports data,” remarks a spokesperson from Genius Sports. “We are thrilled at the prospect of extending our collaboration to continue delivering cutting-edge solutions for the global sports betting industry.”